14aug

A Virtual Reality Tesco Is Opening Shop In Berlin

Though it may first appear like the most mundane virtual reality game ever, Tesco supermarket’s recent dabbling with Oculus Rift in a project called “Tesco Pele,” is a future-forward research opportunity for the British-based chain, and it’s now debuting at the TCC International Marketing Forum in Berlin. In a video (above), the retailer shows customers […]